The Swoon Story: Reminding Us How Extraordinarily Fun Dancing Can Be


Once upon a time, way back in the 1990s, Swoon was dubbed “Best Friday night” by music bible Mixmag as well as by Pete Tong on his BBC Radio 1 show. It was always an effortlessly classy night with clubbers mimicking the smouldering 40s screen sirens on the night’s exclusive flyers.

Founded in February 1994, in its heyday it was filmed for Channel 4’s BPM and saw celebrity DJs such as Boy George, Graeme Park, Jeremy Healy, Masters at Work, and Judge Jules headlining – often globetrotting just to get to Stafford. The feel-good atmosphere, the friendly crowd, the excitement for a Friday night out are all difficult to sum up in words. But let’s just say Swoon has always had that je ne sais quoi!

And now the countdown to the next Swoon reunion is on, after a fantastic 1st year back and fresh on the heels of Swoon’s sell out anniversary show. Coming back to the Stafford venue on the anniversary’s spring night, after a twenty year break, was Roger Sanchez. With arms rising to the air like champagne bubbles, the DJ knew instinctively how to draw an utterly beguiling crowd (people talked afterwards of the brilliant atmosphere that’s even better the second time around!)

So, one year into the reunions and Swoon are now hosting a shimmering summer special on 31st July. Buy one of the few remaining tickets before they all sell out in 3, 2… weeks. The line-up for this summer special is almost as bright as the sun that’ll be setting as the DJs prepare for the night.

As well as Jon Pleased Wimmin, they’ll be Allister Whitehead, and residents Angel and Mark Rowley – all reunited under Couture’s giant glitter ball. Need a cold shower after that? Head on down to Room 2 with Sounds Collective, Mark Mac & Guests in for a cooling, more chilled experience.

While there’s no dress code, Swooners (as the promoters endearingly call them!) like to leave an impression. Swoon has always been a glitzy affair and the look harks back to glamourous grunge with metallic silver baby doll dresses, ankle socks and pigtails. The men like their tartan shirts (and many even go for tartan pants).

But Swoon has always attracted more women than it has men – indeed, it was one of the first nights to have a resident female DJ (Angel) and there’s never any trouble behind the glittering black doors.

As always, early bird tickets have sold out in record time and only a few limited standard tickets remain. Make sure you grab them whilst you can!

Swoon. Meaning: to feel a lot of pleasure, love, because of something or someone. Be part of it, come along!

Swoon nights are held at Couture, Stafford. The next reunion is on 31st July with Jon Pleased Wimmin, Allister Whitehead, Mark Rowley & Angel headlining. Tickets in advance, from £15.


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