Erica is a freelance journalist, and blogger.

She started her career in 1999 as a glamorous fashion assistant at The Daily Telegraph, where she stayed for 2 years in the chic clutches of Hilary Alexander.

Here, she insisted on wearing a Rasta scarf and German army jacket to the office every day. No-one said anything. Possibly because she spent most of her time on the floor of “her domain” the fashion cupboard, under the red cheeks of the fashion editor’s PA.

Following this she spent six months living and working in New York at a fashion photography agency, Michele Filomeno. She got to check out some real life Zoolander male models here!

Back in London, she worked as Staff Writer at award winning magazine EXIT for one issue. And also provided Matchbox magazine with their local political debate column for one year.

Restless, she next spent time working in PR with London’s most “on-it” fashion publicist, Mandi Lennard.

In 2007, Erica worked undercover for Channel 4 Education and wrote a series of blogs with Bruno and Thick of It comedy writer Roger Drew.

In 2008 she set up “mad to order” fashion service Medfed which uses fashion as a vehicle to challenge mental health stigma. Medfed has since been featured in Vice magazine and The Stafford Post.

Also in the mental health vain, she’s spent a week hosting a fashion journalism workshop for people with disabilities in Cardiff. It culminated in a fashion zine being distributed at a cheese festival to help break down social barriers and raise self esteem.

More recently, she volunteered to do writing workshops on a medium secure unit, and helped patients produce a newsletter filled with everything from gym advise to car reviews!

She has held staff positions as Acting Editor of Ophthalmology Times Europe, as content writer in fashion at John Lewis, commercial copywriter at Signal Radio and as Editor at Finance Monthly.

As a freelancer, Erica has written a regular fashion blog for The Daily Mirror’s website.

Her writing has also been published in The Independent, Metro, Lancet Psychiatry, Healthy, TNT, Chat it’s fate, the guardian, The Mail on Sunday, Spirit & Destiny, BBC Ouch!, GQ India, Vice, Nylon, Fused, and newsletters from Mind and Time to Change.

Today she works from home, sometimes under the duvet, often in her leopard print dressing gown. She splits her time between freelancing across journalism, fashion reporting and travel blogging.

She currently lives in the Potteries, with her partner.


12 thoughts on “Biography

  1. HI Erica
    I just read the article in Glamour magazine and was very much inspired. I’m a young filmmaker and I absolute love dealing with scripts and ideas that mix reality and fantasy, subconscious, dreams ext… although I’m only a beginner in directing, I have high hopes for myself. I would love to write a script based on your amazing story. I would love your approval and/ or cooperation. I have years of experience in film and tv editing but I just relocated to the UK and trying to re-establish myself. I live in Manchester with my new husband Alex, and I was just accepted to Salford university for an MA course in feature film production. I know I’m thinking way ahead of things but in a year from now I will be hopefully working on my dissertation. That means working on research for a feature film script. I’d love to meet you or stay in touch as I rarely get so excited from real life stories. I think you are very brave to expose yourself this way and I hope we’ll get to work together eventually.
    Looking forwards to hearing from you

    BTW – can I find this article on line? I looked but can’t find.

  2. Hi Erica
    I read your story in July’s Glamour- you are so brave to share your experience. I am recovering from severe OCD and anorexia and completely empathize how crippling mental illness can be. The fact that you haven’t let it stop you is incredibly inspiring- I still feel ashamed to admit my mental health issues to potential clients and employers. There’s definitely an unspoken taboo around mental illness, which needs to change. That’s why I’m volunteering at Credo, a ceramics work rehab project for sufferers of mental illness in Bromley. Despite my OCD and anorexia, I’ve worked really hard to get to where Iam now- I’ve recently graduated with a degree in Applied Arts, hoping to be a ceramicist/freelance writer of visual arts and culture. It’s undeniably scary not being a student anymore but also extremely liberating! Please visit my website and writing blog if you could give me some tips on getting into freelance writing that would be amazing! I’ve followed you on twitter so please follow me too! I hope we can stay in touch!

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