Erica is a freelance journalist, and blogger.
Here, she insisted on wearing a Rasta scarf and German army jacket to the office every day. No-one said anything. Possibly because she spent most of her time on the floor of “her domain” the fashion cupboard, under the red cheeks of the fashion editor’s PA.
Following this she spent six months living and working in New York at a fashion photography agency, Michele Filomeno. She got to check out some real life Zoolander male models here!
Restless, she next spent time working in PR with London’s most “on-it” fashion publicist, Mandi Lennard.
In 2007, Erica worked undercover for Channel 4 Education and wrote a series of blogs with Bruno and Thick of It comedy writer Roger Drew.
In 2008 she set up “mad to order” fashion service Medfed which uses fashion as a vehicle to challenge mental health stigma. Medfed has since been featured in Vice magazine and The Stafford Post.
Also in the mental health vain, she’s spent a week hosting a fashion journalism workshop for people with disabilities in Cardiff. It culminated in a fashion zine being distributed at a cheese festival to help break down social barriers and raise self esteem.
More recently, she volunteered to do writing workshops on a medium secure unit, and helped patients produce a newsletter filled with everything from gym advise to car reviews!
As a freelancer, Erica has written a regular fashion blog for The Daily Mirror’s website.
Her writing has also been published in The Independent, Metro, Lancet Psychiatry, Healthy, TNT, Chat it’s fate, the guardian, The Mail on Sunday, Spirit & Destiny, BBC Ouch!, GQ India, Vice, Nylon, Fused, Vogue.co.uk and newsletters from Mind and Time to Change.
Today she works from home, sometimes under the duvet, often in her leopard print dressing gown. She splits her time between freelancing across journalism, fashion reporting and travel blogging.
She currently lives in the Potteries, with her partner.